DominGO! is Good for Business!

What would DominGO! be without celebrating all of Hartford's incredible businesses? On DominGO! days, businesses along the route can spill outside of their storefront and directly interact with attendees. Look below for creative ways to engage on event days.

If you're a business that does not have a brick-and-mortar store along a route, and are interested in popping up and selling goods, we ask that you email

Ways to Participate


Stay Open & Visible

Staying open the day of the event is a must but you can also try decorating your storefront with banners and signs.


Bring it Outside

If possible, set up a table outside, play music, or add seating!


Offer a Discount

Create event-exclusive offers to your guests or customers to encourage them to visit and participate.

Have more questions?

Still have questions? Visit our FAQ page or Contact us!